Sunday, February 7, 2016

The Rise of In-Flight Wi-Fi Advertising

Once considered a novelty to many fliers, the amenity has increasingly become a necessity for travelers looking to stay productive and connected on the road. But given the growing availability and popularity of in-flight Wi-Fi, it’s also attracting significant attention from marketers, who are looking to reach this captive audience with shopping promotions and advertising. How should airlines and the marketers trying to reach Wi-Fi users balance between maximizing profit and potentially annoying customers?

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