Thursday, December 3, 2015

How a Savvy Entrepreneur Thrived by Chasing the Latent Brazilian Travel Industry

The inception of the Internet has completely changed the rules of engagement for businesses in virtually every sector. Many companies are conducting business online, rather than through traditional distribution channels. Certainly, a growing number of entrepreneurs are attracted to the ecommerce industry, as the sector has nearly doubled in the past five years.

That said, most ecommerce entrepreneurs struggle to compete because they don’t understand the rules of engagement. For instance, they try to compete with large brands such as Amazon on their own terms. But that doesn’t mean that standing out isn’t possible. Savvy entrepreneurs, such as Joao Ricardo, the founder of travel-deals site Hotel Urbano, have thrived by differentiating themselves.

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