Since 1993, the World Travel Awards has been highlighting excellence across the industry and awarding the very best with prizes, which is one of the reasons why it’s known as “The Oscars of Tourism”. The offices of Marca País in Chile, together with the tourist authorities, launched a digital campaign that encouraged the general public to cast their votes. The objective was to position the country as an internationally recognised tourist destination.
Andrea Wolleter, General Manager of Turismo Chile: “This recognition, as well as having played host to the recent Adventure Travel World Summit, has made us proud, because it is, in part, the result of international promotions of Chile as a tourist destination in foreign markets; promotions which shared the possible experiences that can be enjoyed in our country”.
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