Sunday, November 29, 2015

How To Cater To A Growing Hispanic Population

REPORT FROM THE U.S.—Don’t overdo it when catering to Hispanic travelers. 

That’s the message from hotel owners, managers and management experts when it comes to this growing segment of the U.S. hospitality industry.

Bjorn Hanson, a hospital industry expert and professor with the , said: “Almost as important as what to do is what not to do. Most Hispanic travelers don’t see themselves as Hispanic travelers, but as travelers

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