Friday, October 16, 2015

JetBlue aims to attract tech-savvy Hispanic travelers

JetBlue Airways is trying to attract more Hispanic travelers, partly by appealing to heavy users of mobile technology.

The airline is seeing particular success with a Spanish mobile website created by MotionPoint Corp., a technology company in Coconut Creek.

Within six weeks of launching movil.jetblue.com in summer 2014, JetBlue's Spanish website traffic on both mobile and desktop platforms grew 80 percent, according to MotionPoint.

Since then website traffic has remained high, and more consumers are making purchases on those platforms. Overall revenue from Spanish mobile users has risen more than 300 percent.

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