Wednesday, June 17, 2015

Proactive CRM Strategy Will Guide The Future Of Travel For Millennials

As more brands begin to tap into the millennial market by interacting with customers on an increasingly personalized and customized level, isn’t it time our go-to airlines and hotel chains do the same? Brand promotion and one-way interactions on social media are no longer sufficient for travel companies to earn next-level customer loyalty. 

According to eMarketer, personalized customer experiences ranked as the leading marketing priority for 46 percent of worldwide marketing execs in November 2014. When this materializes, the future of travel will lie in enhanced customer relationships through customized experiences.

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