Friday, June 19, 2015

Ecuador Launches New Global Marketing Campaign at the Tate Modern, London

The Ministry of Tourism of Ecuador last night hosted the global launch of the second stage of its All You Need Is Ecuador campaign. The event took place at London's emblematic Tate Modern, with the presence of Minister of Tourism Sandra Naranjo and other government representatives from the country, as well as guests from the UK tourism industry, media, and Ecuadorian private sector.

Minister Sandra Naranjo and Vice Minister Dominic Hamilton were in London to participate in the Experience Latin America travel fair. In the days leading up to the event, they met with key tour operators, airlines, hotel groups and media, in order to promote development opportunities in the country's tourism sector.

"The first stage of the campaign was primarily about raising awareness. The second stage invites travellers to experience our country on a more personal level, as a place where they can reconnect with nature and themselves," the Minister explained.

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