Wednesday, February 29, 2012

From Cities to Resorts, Travel Marketers Flock to Pinterest

Feb 28, 2012 | by Kate Kaye
Pinterest has become the trendiest new destination for the travel industry. From city tourism bureaus to hotel companies and travel publishers, the photo collection and sharing site is yet another social spot online for tourism marketers to spread their messages - in this case, visual ones.
"I knew it would have some legs especially from the tourism industry side of things," said Karen Fashana, marketing manager for Visit Buffalo Niagara, who just started using Pinterest a couple weeks ago. "It's a very visual platform and travel lends itself well to that."
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