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Thursday, February 23, 2012

Accor celebrates its 150th hotel in Brazil

Brazil's economic boom (it is now the world's sixth largest economy, ahead of Great Britain) is pulling Latin America in its wake and it is clearly one of the world's most dynamic emerging regions alongside Asia. With 900 million travelers a year, it remains one of the Group's development priorities and indeed, Accor has just celebrated the opening of its 150th hotel in Brazil, the Novotel Porto Alegre Aeroporto.

This symbolic milestone is the crowning achievement of 34 years of continuous growth. And today, the pace of this growth is accelerating. In 2011, Accor opened no less than 9 hotels in Brazil, or the equivalent of 1,300 rooms. By 2015, the network should boast 250 Brazilian establishments as confirmed by Roland de Bonadona, Accor's Chief Operating Officer for Latin America: "Brazil is currently experiencing a period propitious to economic activity in general and to the hotel industry in particular. GDP growth causes an immediate increase in demand and boosts the development of the hotel industry".



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