Thursday, November 10, 2011

McDonald's® USA announces the launch of its Official Spanish-Language Twitter Handle, @MeEncanta, to engage with Latino followers

OAK BROOK, Ill., Nov. 10, 2011 /PRNewswire via COMTEX/ -- McDonald's USA is expanding its social media strategy with the launch of @MeEncanta, McDonald's official Twitter handle focused on its growing number of Spanish-tweeting fans living in the U.S. The new social media channel offers followers the latest news about McDonald's menu, exclusive promotions, as well as information on the company's different initiatives to support the community in the areas of education, music and sports.

"Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald's as we continue to build lasting relationships with our online consumers," said Cristina Alfaro, external communications manager, McDonald's USA. "Twitter is a wonderful way to listen to our followers, participate in the conversation, and lead with timely information about the things they care about, including access to college workshops; music and sporting events; fun giveaways and promotional events exclusive for @MeEncanta followers," continued Alfaro, a guest speaker at PR News' Twitter Conference in Las Vegas on Nov. 10.

The new Twitter handle is managed by McDonald's national Hispanic PR agency of record, VPE Public Relations, and overseen by McDonald's communication and social media teams.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com or follow us on Twitter (@McDonalds, @MeEncanta) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

SOURCE McDonald's USA, LLC

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