Thursday, September 15, 2011

Grupo bt USA was hired as Agency of Integrated Marketing and Communications for the Bahamas Tourist Office

MIAMI, Sept. 12, 2011 /PRNewswire-HISPANIC PR WIRE/ -- Grupo bt USA has been awarded with The Bahamas Tourist Office account and beginning this month will develop the integrated marketing and communication strategy.

The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.

"We deliver inspired and actionable ideas that help our clients win in the marketplace. Our range of services are designed to increase each of our clients most important assets, their brand, applying strategic thinking and tactical implementation to travel brands," said Carlos Ulibarri CEO of Grupo bt USA.

"We are very excited with this project because we can promote The Bahamas as a destination where tourists can experience out of the ordinary unexpected sensations on each new visit," he concluded.

The main slogan for the campaign will be: Bahamas, No lo has visto todo.

"We believe that working with Grupo bt USA to promote The Bahamas will be a rewarding experience, as we have previously done with them some successful projects," said Glenda E. Johnson Latin America Director of The Bahamas Tourist Office.

The Bahamas Ministry of Tourism and the travel industry partners of the islands have been promoting various initiatives to serve the large number of passengers expected from Central and South America. Since June 2011 Copa Airlines has opened up the Bahamas to the Central and South American markets, and is projected to bring more than 14,500 visitors to the islands and generate more than $17 million for the Bahamian economy in its first year.

Copa Airlines is offering Non-stop service connecting Nassau to the 'Hub of the Americas' in Panama. The service link Nassau to Copa's network of 49 destinations in 27 countries across North America, South America and the Caribbean region.

Four weekly flights are scheduled for Monday, Wednesday, Thursday and Saturday, with flights scheduled to depart from Panama City at 9:18 a.m. and arrive in Nassau just after 1:00 p.m. Returning flights on the travel days are scheduled to leave the capital at 3:25 p.m. and arrive in Panama at 5:02 p.m.

Now, The Bahamas Tourist Office will receive Grupo bt USA marketing and communications experience highlighting that residents of Central and South America who travel to The Bahamas do not require a VISA.

From its Miami office, Grupo bt USA will coordinate all the in-market efforts that will cover all of South America through its offices in Brazil, Colombia and Argentina in partnership with DBD Ideas Turisticas.

The Islands of The Bahamas, located southeast of Florida and north of Cuba, are composed of 24 populated islands, 600 uninhabited and more than 2,000 cays immersed in the calm and clear waters of the Atlantic Ocean.

Grupo bt USA, located in Miami, is focused on creating value to all parties involved in the Travel Industry through its 3 business areas, Integrated Marketing, Media Solutions and Business acceleration.


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